For most businesses, their most profitable consumer is not an individual person, but rather their business partners. Loyalty Programs for B2B customers leverage the same fundamental techniques as the most popular B2C Loyalty Programs to increase B2B customer engagement, retention, and acquisition.
Designed to engage customers over long periods of time by creating a series of interactions they need to complete in order to reach a clear final target and fulfill your business KPIs.
Give your customers a sense of satisfaction and added benefits in addition to the rewards they receive through exchanging their earned points. Set clear targets to be reached for consecutive levels, which translate into tangible benefits and encourages customers to spend regularly.
Keep users engaged in their promotions and tiers by keeping them motivated between stages. Set trackers on KPIs such as the number of transactions, money spent, products purchased and more.