Gamification… What’s Next?


Gartner once shocked marketers by claiming that 80% of gamification projects fail. When game mechanics are deployed without a deep understanding of customer behavior, the results are likely to disappoint. Even so, well-designed gamification programs continue to drive exceptional results, and the Internet of Things holds incredible promise for gamification.



Download Our Whitepaper Below to Learn About:


• The role of the 3 Fs – Fun, Friends, and Feedback – in an emotionally engaging program
• Common pitfalls of gamification and how to avoid them
• The extraordinary gamification opportunities created by connected objects
• How incentives differ across global cultures
• How JetBlue and Coca-Cola have created outstanding gamified experiences