Resources

While B2B customer loyalty programs have existed for decades, many businesses have not yet explored the opportunity. In today’s market, B2B companies experience a number of issues when exploring or implementing channel incentive programs.

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those brands.

The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as possible to their brand for the long term. But the strategies to achieve this goal differ significantly from brand to brand. Companies also try to make their brand identity shine through, in an attempt to convince as many consumers as possible that they are the right match.

Bill Hanifin, the CEO of the Wise Marketer, joins us for the 6th episode of the Coffee with Comarch series to discuss loyalty marketing trends you should know and care about in 2022 and beyond.

In our recent webinar, experts discussed how companies can use AI to identify patterns in loyalty program member behavior, divide clients into groups based on personal interests & preferences, and ultimately – build stronger customer relationships.

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of digital fraudsters.

Did you know that the new BP loyalty program, which was recently launched in Australia, is powered by Comarch's customer loyalty platform? Are you aware of what makes this program unique?

In this episode of the “Let’s Talk Loyalty” podcast series, Paula Thomas talks with Piotr Kozłowski, Comarch’s VP of Consulting – and a true loyalty expert, about what today’s airline companies can do to make the experience

What will happen if your company takes a more customer-centric approach? Well, it may become one of the most profitable companies in the country – we kid you not! Want an example?

No one really anticipated the changes that the pandemic was going to bring. Due to changes in consumer behavior, as many customers are shopping differently and switching to new brands.

Mobile Payments functionality allows users to store there their favorite form of payment and use it during the in-store journey or when they would like to pay for fuel directly at the pump.

We are proud to announce that we have been recognized as a Representative Vendor by Gartner, the world’s leading research and advisory company, in its Market Guide for Loyalty Management report.

The challenge of finding the balance between creating a rewarding customer experience while protecting customers' personal information, ensuring proper security, and implementing real-time anti-fraud measures has never been more real.

Find out what drives loyalty these days and use this information to improve your customer engagement strategy.

See how modern loyalty platforms can identify patterns in customer behavior and divide clients into groups based not only on demographics but also on personal interests & affinities.

In this e-book, we provide stats, expert analysis, and other evidence to prove that loyalty programs can help businesses turn their marketing departments into profit centers.

Exploring the opportunities created by the prepayment, postpayment, and preordering models, the benefits of using artificial intelligence to predict the next purchase, and many ways of preventing fraudsters, this material reveals what's next

In this guide, we will explore the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific examples of these types of loyalty program enhancements in action.

‘Customer loyalty’ has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and loyalty?

Today, not only is AI capable of helping businesses recommend new products, automate supply chains, and personalize content. It is also a major driving force and a symbol of the ongoing digital revolution, providing brand-new marketing and customer engagement opportunities.

Cloud-driven loyalty platforms, as innovative as they are, are not a replacement for the on-premises solutions. They are an option. Why? Because even though both types can produce somewhat similar results, each of them will send you down a different path.

Are today’s banks ready to embrace new technologies and adapt their offerings and communication to meet their customers’ unique personal needs?

1. How mobile is redefining loyalty 2. The evolution of mobile and its impact on loyalty 3. How technology is changing loyalty programs and how companies can embrace them 4. The key benefits of mobile loyalty

Why some points-based loyalty programs fail to deliver ROI How program operators can identify key customer goals Why customers stop participating in loyalty programs Using a proactive strategy to achieve customer retention

In this episode of Loyalty Experts Voice, Eric Favaloro, Business Unit Director at Comarch North America, talks about three of the biggest loyalty trends in the US right now.

We’re very proud of the fact that since 2014, we’ve been a technology partner of IAG Loyalty, an organization behind the frequent-flyer programs of British Airways, Iberia, Aer Lingus, Vueling, and LEVEL. Knowing that we’ve played an important part in IAG becoming the airline loyalty pioneer it is today, we want to keep improving upon what we’ve achieved together over the years.

Loyalty360's Mark Johnson interviews with Comarch's Bindu Gupta to discuss customer loyalty/CX trends and the changing industry landscape.

In today's world, we need to focus on customer interaction, especially in the retail industry. Comarch Location-Based Services can effectively reach new and existing customers at the right time and place.

Loyalty360 CEO Mark Johnson speaks with Comarch's Lukasz Sloniewski about technology and how Comarch drives unique experiences and engagement within the world of loyalty.

Games are hidden everywhere! Choosing a strategy, looking for fun, rivalry, challenges, achieving new skills, improving knowledge - these are all part of everyday reality. Open your company to new possibilities with Comarch Customer Engagement.

JetBlue is one of the largest low-cost airlines in America. The airline launched its own loyalty program called TrueBlue in 2004. In the summer of 2013, it was extended with TrueBlue Badges gamification program.

Marketing campaigns are like journeys. Before starting one, you need to have a timeframe, goals and an idea of how to achieve those goals on schedule. The same mechanisms are important to marketing strategy.

This is the knowledge without which you cannot make accurate decisions about your products, communication, pricing, and strategy. The key to understand customers is to discover their passion, unique angle, and perspective.

Everything starts with loyalty. Loyalty is the basis of interpersonal relationships built on positive emotions.There is a connection between loyalty, correct communication and understanding of each other’s needs. Loyalty is emotions.

We are excited to inform you that Comarch Loyalty Marketing Cloud, our end-to-end platform for building and managing immersive loyalty programs & marketing campaigns, has just received a big update!

Comarch was chosen to create Universal Drugstore’s robust loyalty program due to its extensive experience developing loyalty-specific software and services.

We are happy to inform you that we, together with two of our clients - Emirates National Oil Company and XL Axiata – are nominated at this year’s International Loyalty Awards!

We are thrilled to inform you that Comarch Loyalty Marketing Cloud, our end-to-end platform for building and managing immersive loyalty programs & marketing campaigns, has just received a big update! The latest version (1.5.) brings a lot of brand-new features – and a number of significant enhancements to the existing functionalities – that will allow users to greatly improve their customer engagement strategies.

Bruges Belgium & Krakow, Poland – Comarch (WSE: CMR), a global provider of software-defined products and services for improving business efficiency, is joining forces with Motisha, a global provider of engagement SaaS technology, to further expand the functionality of Comarch Loyalty Marketing Cloud (LMC), an all-in-one suite of powerful loyalty management and digital marketing tools.

Every year, the CRMC conference brings together well-known retail & marketing specialists and industry’s top system and service providers to share ideas and concepts for the future of business automation and customer loyalty solutions.

Comarch has announced a new fraud prevention offering specifically designed to provide powerful end-to-end monitoring for enrollment fraud.

Comarch is the lead sponsor at the upcoming Loyalty Security Association (LSA) Spring Conference.

Comarch’s new vodcast series: "Coffee with Comarch Loyalty" will feature brand and retail loyalty experts from both household-name brands and up-and-coming companies.

In this publication, Forrester names 41 vendors that vary by size, location, technological capabilities, and market focus.

With the aim to add value to customers using innovation and technology Enoc supported by Comarch Loyalty Management system successfully launched the ‘Yes’ loyalty programme.

We are happy to inform you that Comarch has been listed as a Representative Vendor in the Market Guide for Loyalty Management by Gartner, the world’s leading research and advisory company.