Blogs

The Cloud is a major driving force of the current digital revolution. There is no question about that. Providing instant access and high availability of systems and services, it has become the most refined tool, desired by companies from all industries.

Sometimes a single B2B/ B2C brand can have multiple, disconnected loyalty reward programs to drive different business objectives. The most recent example of such situation which had everyone talking was the Marriott Bonvoy rewards program.

Our new normal is something nobody expected in their wildest dreams. As the world is continuously preparing to combat COVID-19, customers are facing a huge slew of challenges including longer customer service wait times, shortages of products.

We are often told that, in the world of IT, nothing is impossible - it's just a matter of resources. The journey from the initial concept to the complete, cutting-edge product can be quite intense, and its overall success depends on different factors.

Have you noticed how digitalized some of today’s retail stores have become lately? Walking into one, you may have a feeling as if, rather than being presented with various lines of products, you were actually interacting with a brand.

Loyalty practices and programs have traditionally been associated with engaging individual consumers. In various industries, we see a growing trend to leverage well-known loyalty mechanisms in engaging enterprise customers too.

Today’s customers expect supreme services and an easy way to achieve their goals.

Machine learning techniques enable marketers to go beyond traditional personalization methods by processing huge datasets and detecting patterns within customers’ behavior.

Large-scale loyalty platforms process millions of transactions originating from hundreds of locations while managing thousands of member accounts at any given moment.