Blogs

The concept of personalizing marketing activities goes back to the 1990s. However, simply targeting an offer based on manually pre-defined segments or personalizing a message by using the recipient’s name is no longer enough to engage an audience.

According to a report by CyberSource (a Visa subsidiary), 90% out of 120 respondents that run complex loyalty programs experienced fraud in 2016. Of these, 84% described the issue as somewhat or very significant.