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One of the main parts of a loyalty program is usually allowing members to collect either points, stamps, or badges. There is a wide variety of options that are suitable for each company’s needs.

In this article, we will describe 5 areas in which you can use digital software to grow your loyalty program.

There is no doubt that the world has changed drastically in the last decade. These circumstances push companies, and their loyalty programs, to adapt to the current situation.

It’s crucial to get the right person to manage loyalty in your company, somebody who can disseminate a customer-centric approach to all areas and deliver deep insights and recommendations.

During the maturity phase of a loyalty program, customers start to become less sensitive to the program's value proposition so interest begins to flatten. When growth begins to stagnate, it's time to evaluate and optimize the program and look for new trends and technologies to replicate its success and bring even more value to your members.

Using contactless payment options can reduce anxiety associated with shopping in-store during the COVID-19 outbreak. Unlike before, customers now wish to go about their daily lives with minimal contact with another surface.

Gamification, which is defined as the use of game thinking and game mechanics in non-game contexts to engage users, has been a hot topic since around 2010. Projects employing gamification have flourished ever since.

Monitoring customer loyalty and retention should be an integral part of any marketing strategy. Loyalty applications are the best channel of communication for driving business and meeting strategic goals.

Spring is an important time for loyalty programs. Especially today, when the COVID-19 pandemic presents program operators with new challenges and puts them in an unusual market position. If a loyalty program is not operating at full capacity due

With the rise of the internet, smartphones, and social media, people are able to express their opinions freely like never before. As these technologies have become a space to share ideas, people have begun to create

Once you’ve decided to start a loyalty program, you need to decide how to set it up. Below, you will find a set of pragmatic insights from a number of loyalty projects that use Comarch Loyalty software. Use these best practices as a guide

As loyalty programs grow in popularity and scale, so do fraudsters. As in other cases, the best defense against program exploits and fraud attempts is to be prepared. As a loyalty program operator, you need to develop the skills

According to Eurostat, the value of agricultural production in the European Union in 2019 grew year on year by 2.4%, to EUR 418 billion.

Customer loyalty can be so much more than a give and take in business, if you do it right. As mentioned by Forrester Research in their Customer Loyalty Playbook, driving deeper engagement through emotional loyalty is an opportunity worth investing in for

In simple words, a loyalty program is a structured reward program that optimizes customer retention and experience and maximizes the revenue of the company with each interaction.

Many key industries, including movie theatres, have faced a number of challenges related to COVID-19 closures. With businesses eager to welcome back customers, they are searching for ways to increase sales by

Premium brands tend to keep their marketing strategy away from loyalty programs for one main reason - because they think it devalues their superior positioning and dilutes their exclusivity.

In this week’s episode of the #loyaltyexpertsvoice series, Marco Ricci, Partner Channel Manager for Comarch Loyalty Marketing Cloud, reveals why some of today’s loyalty management platforms fail at helping companies keep their clients engaged.

In this week’s episode of the #loyaltyexpertsvoice video series, Sami Nachawati, Consulting Director at Comarch, presents a few numbers that show the scale of the global mobile payments revolution happening right now. Focusing primarily on the #oil&gas industry and retail, Sami reveals why so many of today’s companies – from all over the world – feel like they need to jump on the mobile payments bandwagon ASAP. Enjoy!

In this episode of the #loyaltyexpertsvoice series, Aleksandra Sasińska, Product Manager at Comarch, talks about #gamification, explaining why loyalty programs thrive on game-like mechanics. Watch the video to learn why most of today’s loyalty programs

In this week’s #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Business Strategy & Loyalty Consultant, sits down with Nick Chambers, Director at Mobile Loyalty Technologies Ltd, to discuss modern #mobile channels and how those can be used

In this episode of the #loyaltyexpertsvoice series, Marcin Sobek, Strategy Consulting Director at Comarch CRM&Marketing, reveals what it takes to conduct an in-depth health check #analysis of your loyalty program.

In this episode of the #loyaltyexpertsvoice series, we’ve got Christopher Sandstrom, Director of Marketing at Comarch North America, talking about building a strong #community of brand advocates using the so-called “4 Ls

In this week's #loyaltyexpertsvoice episode, we determine the types of fraudulent activities you may encounter and how you can quickly identify and stop them using #artificialintelligence / #machinelearning technologies that are part of our loyalty

Robert Galiński, Business Solution Manager at Comarch, talks to a professional podcaster, customer loyalty expert, and our long-time collaborator – Paula Thomas - about building strong customer relationships and increasing brand awareness via loyalty programs. During the interview, Paula reveals some fascinating loyalty market insights and eye-opening customer engagement statistics

Katarzyna Włodarczyk, Business Development Manager at Comarch Spain, explains how you can build personalized customer journeys. Not only does she provide some thought-provoking stats along the way, but she also reveals what tools can be used

This loyalty experts voice episode features Bartosz Demczuk, Comarch's Consulting Director for the Middle East & Asia markets, explaining why collecting customer data is so important these days.

In this episode we discuss the most common mistake loyalty program owners make when they design their rewards strategy, namely, setting the threshold for receiving a reward way too high .What are the negative effects of doing so?

In this week’s episode of #loyaltyexpertsvoice, Jakub Dembiński, Head of Business Development at Comarch, talks about “the loyalty effect,” specifically how today’s companies can generate revenue using immersive, personalized loyalty programs.