Fraud Prevention

• As loyalty programs have become more common and more complex, the value and liquidity of points have increased, which means loyalty programs are an increasingly attractive target for fraudsters
• Always be a step ahead with Comarch’s Loyalty Fraud Detection, which guarantees that every transactional anomaly in customers’ behavior will be detected, reported and prevented
• Using the latest Artificial Intelligence and Machine Learning mechanisms, the solution allows you to effectively detect any fraudulent activities
• The system learns from past loyalty program transactions and applies the knowledge in real-time to make sure that your customers are safe from fraud

• Our AI-powered Enrollment Security Service is trained on historical data to detect fraudulent registrations or personal data changes
• It can be deployed and seamlessly integrated with other Comarch or third party solutions using message brokers or a Web API
• The entire solution can be delivered for integration tests within days from sharing historical data for machine models training

eBook

Loyalty programs continue to evolve as companies in different industries decide to launch their own schemes. With the progressing phaseout of 3rd-party cookies and strict data privacy legislation being introduced in an increasing number of regions, loyalty programs are one of the few methods to gather quality data about the end customer. 

News

Comarch was announced as the recipient of the Best Loyalty Innovation award during the Loyalty & Awards 2020 conference, a two-and-a-half-day exclusive conference that provides travel industry professionals with a forum to discuss the latest technological innovations and new trends driving customer loyalty.