Article
Badges were added to JetBlue’s existing TrueBlue loyalty program by Comarch as a way to differentiate its loyalty program from the many others that exist, and it did so by fully committing to gamification through a digital platform. The Badges program rewards TrueBlue members with digital badges – which often come along with additional reward points – for completing various tasks such as booking flights, flying to particular destinations, interacting with the program’s partners, and sharing activity via social media.
Like so many other organizations, airlines were using gamified elements long before gamification became a household term. Airlines have been rewarding customers since the ‘70s, with frequent-flyer programs now an industry standard.
