Loyalty Expert Voice Articles

According to Eurostat, the value of agricultural production in the European Union in 2019 grew year on year by 2.4%, to EUR 418 billion.

Customer loyalty can be so much more than a give and take in business, if you do it right. As mentioned by Forrester Research in their Customer Loyalty Playbook, driving deeper engagement through emotional loyalty is an opportunity worth investing in for

In simple words, a loyalty program is a structured reward program that optimizes customer retention and experience and maximizes the revenue of the company with each interaction.

Many key industries, including movie theatres, have faced a number of challenges related to COVID-19 closures. With businesses eager to welcome back customers, they are searching for ways to increase sales by

Premium brands tend to keep their marketing strategy away from loyalty programs for one main reason - because they think it devalues their superior positioning and dilutes their exclusivity.