Comarch Loyalty Management Comarch Loyalty Management
  • What we do
    • What we do
    • Solutions
    • Loyalty Cloud Platform
    • Loyalty Managment Platform
    • Services
    • Strategy & Consulting
    • Program Management
  • What we think
    • What we think
    • All Resources
    • Vodcast
    • Webinars
    • Comarch Classroom
    • By Industry
      • By Industry
      • Retail
      • Grocery
      • Oil & Gas
      • Travel
    • By Topic
      • By Topic
      • Fraud Prevention
      • AI & ML
      • Marketing Strategy
      • Gamification
  • Who we work with
  • About us
  • Connect with us
    • Connect with us
    • Contact us
    • Meet us at events
  • info@comarch.com
  • 17 State Street
    Suite 550
    New York, NY 10004
  • Follow us

Loyalty is Easy

  • Do loyalty programs truly reflect what matters most to customers?
    Loyalty is Easy
    Do loyalty programs truly reflect what matters most to customers?
    A loyalty program is a marketing tool for creating repeat purchases and profitable cooperation for a brand and its customers. Benefits for a company are numerous: higher basket value, more referrals, uplift in purchases frequency and marketing costs saving to name just a few. On the other side of the loyalty equation, there are benefits the program brings to members. Only when both sides are balanced may a be successful.
  • Customer lifecycle and loyalty program role
    Loyalty is Easy
    Customer lifecycle and loyalty program role
    The customer lifecycle or customer journey lets you identify and segment customers based on their position with your brand over time. When you can categorize customers, you can better understand how to assign your resources
  • The rise of B2B loyalty
    Loyalty is Easy
    The rise of B2B loyalty
    For a long time, loyalty programs have been considered for B2C initiatives rather than the B2B market. Because B2B businesses tend to have longer sales cycles and buyers that aren’t attracted by coupons, many thought that B2B loyalty programs
  • How to monetize a loyalty program
    Loyalty is Easy
    How to monetize a loyalty program
    A loyalty program should be considered as a long-term investment and generate revenue for the company. The business should approach programs differently than just an ordinary marketing solution.
  • Segments that every loyalty program should have
    Loyalty is Easy
    Segments that every loyalty program should have
    Segmentation is a business process in which marketers split a market of customers into relatively homogenous groups (called segments) based on specific parameters.
  • How can program-related communication be beneficial?
    Loyalty is Easy
    How can program-related communication be beneficial?
    A loyalty program allows brands to communicate with program members in many different ways. In addition to standards sales and information-related campaigns, there is another type of campaign that’s important for the program to run on a continuous basis,
  • Evaluating your loyalty program
    Loyalty is Easy
    Evaluating your loyalty program
    Every loyalty program requires ongoing care and improvements. What are the crucial elements of day-to-day maintenance of the program? Continuous evaluation and maintaining engagement of members.
  • Using KPIs to check the health of a loyalty program
    Loyalty is Easy
    Using KPIs to check the health of a loyalty program
    Although acquiring new members and earning and burning points are the main goals of a loyalty program, there is one more thing to keep in mind: Key Performance Indicators (KPIs).
  • Planning engaging loyalty program messaging
    Loyalty is Easy
    Planning engaging loyalty program messaging
    As the ways brands can connect with customers grow, so do customer expectations. It is no longer enough to offer customers a loyalty program that is based solely on transactional points.
  • 1
  • 2
  • 3
What we do
Loyalty Cloud Platform
Loyalty Management Platform
Strategy & Consulting
Program Management
What we think
All resources
Vodcast
Blogs
White papers
Videos
News
Who we work with
About us
Contact

info@comarch.com

17 State Street
Suite 550
New York, NY 10004

Social media
  • Follow us
  • Comarch
  • Privacy Policy
  • Comarch company site
Copyright © 2021 Comarch SA. All rights reserved.

Our site uses cookies to better meet your requirements. Proper configuration of browser options allows you to block or remove cookies but can also cause the site to not function properly or even at all. By continuing to use the site, with no change to your browser settings, you agree to the use of cookies.

Learn more