Loyalty is Easy

During the maturity phase of a loyalty program, customers start to become less sensitive to the program's value proposition so interest begins to flatten. When growth begins to stagnate, it's time to evaluate and optimize the program and look for new trends and technologies to replicate its success and bring even more value to your members.

Using contactless payment options can reduce anxiety associated with shopping in-store during the COVID-19 outbreak. Unlike before, customers now wish to go about their daily lives with minimal contact with another surface.

Gamification, which is defined as the use of game thinking and game mechanics in non-game contexts to engage users, has been a hot topic since around 2010. Projects employing gamification have flourished ever since.

Monitoring customer loyalty and retention should be an integral part of any marketing strategy. Loyalty applications are the best channel of communication for driving business and meeting strategic goals.

Spring is an important time for loyalty programs. Especially today, when the COVID-19 pandemic presents program operators with new challenges and puts them in an unusual market position. If a loyalty program is not operating at full capacity due

With the rise of the internet, smartphones, and social media, people are able to express their opinions freely like never before. As these technologies have become a space to share ideas, people have begun to create

Once you’ve decided to start a loyalty program, you need to decide how to set it up. Below, you will find a set of pragmatic insights from a number of loyalty projects that use Comarch Loyalty software. Use these best practices as a guide

As loyalty programs grow in popularity and scale, so do fraudsters. As in other cases, the best defense against program exploits and fraud attempts is to be prepared. As a loyalty program operator, you need to develop the skills

A loyalty program is a marketing tool for creating repeat purchases and profitable cooperation for a brand and its customers. Benefits for a company are numerous: higher basket value, more referrals, uplift in purchases frequency and marketing costs saving to name just a few. On the other side of the loyalty equation, there are benefits the program brings to members. Only when both sides are balanced may a be successful.