Loyalty is Easy

One of the main parts of a loyalty program is usually allowing members to collect either points, stamps, or badges. There is a wide variety of options that are suitable for each company’s needs.

In this article, we will describe 5 areas in which you can use digital software to grow your loyalty program.

There is no doubt that the world has changed drastically in the last decade. These circumstances push companies, and their loyalty programs, to adapt to the current situation.

It’s crucial to get the right person to manage loyalty in your company, somebody who can disseminate a customer-centric approach to all areas and deliver deep insights and recommendations.

During the maturity phase of a loyalty program, customers start to become less sensitive to the program's value proposition so interest begins to flatten. When growth begins to stagnate, it's time to evaluate and optimize the program and look for new trends and technologies to replicate its success and bring even more value to your members.

Using contactless payment options can reduce anxiety associated with shopping in-store during the COVID-19 outbreak. Unlike before, customers now wish to go about their daily lives with minimal contact with another surface.

Gamification, which is defined as the use of game thinking and game mechanics in non-game contexts to engage users, has been a hot topic since around 2010. Projects employing gamification have flourished ever since.

Monitoring customer loyalty and retention should be an integral part of any marketing strategy. Loyalty applications are the best channel of communication for driving business and meeting strategic goals.

Spring is an important time for loyalty programs. Especially today, when the COVID-19 pandemic presents program operators with new challenges and puts them in an unusual market position. If a loyalty program is not operating at full capacity due