Loyalty is Easy

With the rise of the internet, smartphones, and social media, people are able to express their opinions freely like never before. As these technologies have become a space to share ideas, people have begun to create

Once you’ve decided to start a loyalty program, you need to decide how to set it up. Below, you will find a set of pragmatic insights from a number of loyalty projects that use Comarch Loyalty software. Use these best practices as a guide

As loyalty programs grow in popularity and scale, so do fraudsters. As in other cases, the best defense against program exploits and fraud attempts is to be prepared. As a loyalty program operator, you need to develop the skills

A loyalty program is a marketing tool for creating repeat purchases and profitable cooperation for a brand and its customers. Benefits for a company are numerous: higher basket value, more referrals, uplift in purchases frequency and marketing costs saving to name just a few. On the other side of the loyalty equation, there are benefits the program brings to members. Only when both sides are balanced may a be successful.

The customer lifecycle or customer journey lets you identify and segment customers based on their position with your brand over time. When you can categorize customers, you can better understand how to assign your resources

For a long time, loyalty programs have been considered for B2C initiatives rather than the B2B market. Because B2B businesses tend to have longer sales cycles and buyers that aren’t attracted by coupons, many thought that B2B loyalty programs

A loyalty program should be considered as a long-term investment and generate revenue for the company. The business should approach programs differently than just an ordinary marketing solution.

Segmentation is a business process in which marketers split a market of customers into relatively homogenous groups (called segments) based on specific parameters.

A loyalty program allows brands to communicate with program members in many different ways. In addition to standards sales and information-related campaigns, there is another type of campaign that’s important for the program to run on a continuous basis,