Marketing Strategy

Connecting with customers on a deeper level with a customer-centric loyalty & marketing strategy.

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Loyalty Program Strategy 101

Building a highly effective marketing strategy is key to a company's success in improving customer engagement. Our team of CX experts specializes in establishing strategies used by some of the most popular loyalty programs in the world. 

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The State of Loyalty in 2021


While we have seen extreme growth in the grocery industry, the hospitality and airline industries have experienced devastating losses. In part, this is due to changes in consumer behavior, as many customers are shopping differently and switching to new brands. In such volatile times, holding on to your existing customers is a significant challenge.


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A Guide to Building Customer-Centric Loyalty Programs: 16 Actionable Strategies

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‘Customer loyalty’ has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and loyalty?

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