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Videos

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  • Loyalty Trends in the US
    Video
    Loyalty Trends in the US
    In this episode of Loyalty Experts Voice, Eric Favaloro, Business Unit Director at Comarch North America, talks about three of the biggest loyalty trends in the US right now.
  • Why International Airlines Group (IAG) Uses Our Loyalty Tech - Case Study
    Video
    Why International Airlines Group (IAG) Uses Our Loyalty Tech - Case Study
    We’re very proud of the fact that since 2014, we’ve been a technology partner of IAG Loyalty, an organization behind the frequent-flyer programs of British Airways, Iberia, Aer Lingus, Vueling, and LEVEL. Knowing that we’ve played an important part in IAG becoming the airline loyalty pioneer it is today, we want to keep improving upon what we’ve achieved together over the years.
  • CX trends and the Changing Industry Landscape
    Video
    CX trends and the Changing Industry Landscape
    Loyalty360's Mark Johnson interviews with Comarch's Bindu Gupta to discuss customer loyalty/CX trends and the changing industry landscape.
  • Creating lasting customer loyalty with data-driven marketing
    Video
    Creating lasting customer loyalty with data-driven marketing
    In today's world, we need to focus on customer interaction, especially in the retail industry. Comarch Location-Based Services can effectively reach new and existing customers at the right time and place.
  • How Comarch Drives Unique Experiences and Engagement Within the World of Loyalty
    Video
    How Comarch Drives Unique Experiences and Engagement Within the World of Loyalty
    Loyalty360 CEO Mark Johnson speaks with Comarch's Lukasz Sloniewski about technology and how Comarch drives unique experiences and engagement within the world of loyalty.
  • Comarch Customer Engagement: your business powered by emotions
    Video
    Comarch Customer Engagement: your business powered by emotions
    Games are hidden everywhere! Choosing a strategy, looking for fun, rivalry, challenges, achieving new skills, improving knowledge - these are all part of everyday reality. Open your company to new possibilities with Comarch Customer Engagement.
  • Interview with Paul Lambson, jetBlue
    Video
    Interview with Paul Lambson, jetBlue
    JetBlue is one of the largest low-cost airlines in America. The airline launched its own loyalty program called TrueBlue in 2004. In the summer of 2013, it was extended with TrueBlue Badges gamification program.
  • Comarch Campaign Management: the customer journey begins here
    Video
    Comarch Campaign Management: the customer journey begins here
    Marketing campaigns are like journeys. Before starting one, you need to have a timeframe, goals and an idea of how to achieve those goals on schedule. The same mechanisms are important to marketing strategy.
  • Information is power. Use this power to understand your customers
    Video
    Information is power. Use this power to understand your customers
    This is the knowledge without which you cannot make accurate decisions about your products, communication, pricing, and strategy. The key to understand customers is to discover their passion, unique angle, and perspective.
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