Explore our library of on-demand webinar recordings covering popular use cases, best practices, case studies and more.
What drives customer engagement these days? During our webinar hosted by Emily Collins, Interim Research Director at Forrester, and Łukasz Słoniewski, Consulting Director at Comarch, we discussed the latest market trends and developments in customer loyal
The COVID-19 crisis and its profound affect on consumer behavior is compelling marketers to seek a new definition for “customer loyalty.” Consumers are more willing to switch brands or try alternatives, how can brands ensure customer retention?
The customer experience as we know it has changed drastically in the past months. Since the recent outbreak of COVID-19, we've been adjusting to a new normal in which people around the globe are urged to distance themselves from others whenever possible.
Loyalty programs, as we know today, are still considered a relatively new tool to engage, incentivize, and drive customer behavior. That said, there is no protocol in how to deal with customers and program members in such uncertain times..