Loyalty Strategy & Consulting

Strategic Approach

Our goal is to help you inspire committed customer engagement and loyalty to intensify brand ROI. Whether we’re helping you to build a new program or revamp an existing one – retaining customers, increasing profits, and strengthening the engagement between your customers and partner is the name of the game. Trust the perfect mix of competence, experience, and marketing support technology.
 

Loyalty Program Re-Design

• Research & Analysis: The goal of this stage is to better understand the as-is state,
  current & future target customer groups, requirements of main stakeholders, and collection of necessary data
• Design Workshops: The goal of this stage is to create recommendations for developing loyalty programs and includes interactive discussions with the client team
• Documentation: At this stage of concept creation, the focus shifts from ideas to communicating design and providing all information necessary for program implementation

Diametrics (Loyalty Program Health Check)

DIAMETRICS®  is our proprietary methodology for conducting an in-depth health check analysis of a loyalty program. Using this framework, we can evaluate the program's KPIs in reference to industry benchmarks in order to identify areas of underperformance and determine its strengths and weaknesses.

The findings are consolidated into a single DIAMETRICS® Loyalty Program Health Check Report, which includes recommendations on the design of the loyalty program, as well as advice on how to make improvements in each of the reviewed areas.

Pre-Go Live Services

Activation packages with end-to-end strategy and technical support:

• Dedicated Project Manager
• Technical Integration Support
• 150 + Hours of Strategy Workshops & Support
• User trainings and platform configuration 

Post-Go Live Services

A dedicated Success Manager to join your team to:

• Support campaign planning and validation
• Provide industry benchmarks & best practices
• Configure campaigns in the system
• Provide reporting & analysis of program efficiency