Strategy & Consulting

Bring your loyalty program to life with a modern, customer-centric marketing strategy.

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Icon | Strategy & Consulting

Perfect Your Loyalty Strategy

Our goal is to help you inspire committed customer engagement and loyalty to intensify brand ROI. Whether we’re helping you to build a new and innovative program or revamp an existing one – customer retention, increased profits, and strengthening the engagement between your customers and partner is the name of the game. Trust the perfect mix of competence, experience, and marketing support technology.

Icon | Loyalty Program Health Check

Loyalty Program Health Check

Our proprietary methodology for conducting an in-depth loyalty health check, DIAMETRICS®, is designed for brands operating mature loyalty programs. This framework helps determine how the program’s value proposition can be redesigned and how you can improve key processes in the loyalty program to build stronger relations with customers. Our consultants will provide you with a diagnosis on the areas of the most urgent improvement and what strengths you can leverage. 

Icon | Loyalty Program Concept

Loyalty Program Concept

Our experts will help you connect the brand with members and ensure that they’ll choose your brand in the future. Increase the quality of the customer lifecycle with advanced tools and strategies. We will help you measure the economic value of a proposed marketing initiative, and better understand the trade-offs between costs and anticipated benefits.

Program Re-Design

The Loyalty Program Redesign solution is focused on completely redesigning all aspects of your loyalty programs to make them correspond with the previously established or the newly developed strategy. We will dive into elements such as customer value proposition, marketing communication, rewards sourcing, program organization, growth roadmap- and more - to make things right.
Icon | Program Re-Design
Icon | Customer Journey Mapping

Customer Journey Mapping

Customer journey mapping illustrates customers’ needs, perceptions, and main touchpoints at all stages of their relationship with a brand. It helps to tell the story based on the customer's experience - from the initial interaction to long-term communication. Our main goal is to get a 360-degree view of the customer’s behavior to identify opportunities for enhancement especially focusing on loyalty elements.

Specialty Services

Our Clients

  • True
    True
  • Leroy Merlin
    Leroy Merlin
  • Carrefour
    Carrefour
  • Aramex
    Aramex
  • Barilla
    Barilla
  • Q8
    Q8
  • Vingroup
    Vingroup
  • Mercator
    Mercator
  • Auchan
    Auchan
  • Costa Coffee
    Costa Coffee
  • Heathrow Airport
    Heathrow Airport
  • JetBlue Airways
    JetBlue Airways
  • Metro AG
    Metro AG
  • ENOC
    ENOC
  • ... Comarch is far more than pure technology – together we have created a marketing solution that will change the Vietnamese market.
    Vingroup

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