Blogs

While B2B customer loyalty programs have existed for decades, many businesses have not yet explored the opportunity. In today’s market, B2B companies experience a number of issues when exploring or implementing channel incentive programs.

Intermediaries have always been a vital part of the consumer’s experience with products. Consumers are loyal to brands, but rarely interact with the companies that produce those brands.

The field of customer loyalty is an extremely competitive area in marketing business. All companies have the same target in mind: to link as many customers as possible to their brand for the long term. But the strategies to achieve this goal differ significantly from brand to brand. Companies also try to make their brand identity shine through, in an attempt to convince as many consumers as possible that they are the right match.

Bill Hanifin, the CEO of the Wise Marketer, joins us for the 6th episode of the Coffee with Comarch series to discuss loyalty marketing trends you should know and care about in 2022 and beyond.

In our recent webinar, experts discussed how companies can use AI to identify patterns in loyalty program member behavior, divide clients into groups based on personal interests & preferences, and ultimately – build stronger customer relationships.

Within the loyalty and marketing industry, there is a growing concern regarding customer loyalty fraud and program gaming. Loyalty programs have become an attractive target of digital fraudsters.

Did you know that the new BP loyalty program, which was recently launched in Australia, is powered by Comarch's customer loyalty platform? Are you aware of what makes this program unique?

In this episode of the “Let’s Talk Loyalty” podcast series, Paula Thomas talks with Piotr Kozłowski, Comarch’s VP of Consulting – and a true loyalty expert, about what today’s airline companies can do to make the experience

What will happen if your company takes a more customer-centric approach? Well, it may become one of the most profitable companies in the country – we kid you not! Want an example?