Loyalty is Easy

Tiers in a loyalty program show members appreciation for their activity and simultaneously increases the effectiveness of the program by providing easy segmentation of customers, which allows brands to give benefits based on defined rules.

Loyal customers are not all the same. Some are just regular spenders, while others may be high spenders or even brand ambassadors.

A high percentage of inactive customers in a loyalty program means a loss of potential benefits for the program owner and distortion for the program's KPIs. Even so, winning back the inactive audience is far cheaper than acquiring a new one.

Generating and analyzing customer insights can help you keep customers coming back, lead them into spending more time at your brick-and-mortar stores (or your website), and convince them to reach for products with high- profit margins.

Loyalty programs are the perfect tools for gaining access to data about your customers. In turn, this information unlocks the ability to provide personalized experiences.

How to achieve a beneficial loyalty program? By understanding what mechanic works best for the customers. Are they eager for points, discounts, or maybe cashback?

This basic question is asked by every entrepreneur who has considered starting a loyalty program. You can find at least 29 benefits of running loyalty programs and the list is growing as the market is constantly changing.