Episode 4: Paula Thomas

This episode features loyalty strategy celebrity Paula Thomas, host of the “Let’s Talk Loyalty” podcast and strategic consulting expert. Watch now to discover the importance of paid loyalty programs, innovative ways to communicate with your customers, and what is the most important factor that investors care about.

  • The reliability of loyalty programs

    Paid loyalty programs offer an extraordinary possibility for marketers. There is an increased need for certainty, for things that we can trust, and for the community. Paid loyalty programs can act as a medium for people to rely on.

    The reliability of loyalty programs
  • Power of the human voice

    When thinking about innovative ways to communicate, consider the power of the human voice. People don’t want to always be looking at a screen. Emotional connections can be established through voice messages, such as podcasts

    Power of the human voice
  • What investors are looking for

    The investor community needs a much better understanding of the value of the customer base before they make an informed decision about investing in a company. A company should be valued on how loyal its customers are.

     

    What investors are looking for

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