This episode features loyalty strategy celebrity Paula Thomas, host of the “Let’s Talk Loyalty” podcast and strategic consulting expert. Watch now to discover the importance of paid loyalty programs, innovative ways to communicate with your customers, and what is the most important factor that investors care about.
Host
Head of Loyalty Strategy Consulting, Comarch
Guest
Podcast Creator & Show Host, "Let's Talk Loyalty"
Paid loyalty programs offer an extraordinary possibility for marketers. There is an increased need for certainty, for things that we can trust, and for the community. Paid loyalty programs can act as a medium for people to rely on.
When thinking about innovative ways to communicate, consider the power of the human voice. People don’t want to always be looking at a screen. Emotional connections can be established through voice messages, such as podcasts
The investor community needs a much better understanding of the value of the customer base before they make an informed decision about investing in a company. A company should be valued on how loyal its customers are.
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