White Papers

One of the biggest problems in Loyalty Fraud is the lack of a formal definition. Organizations struggle to provide a universal explanation of what Loyalty Fraud means, as it can vary greatly depending on how a loyalty program is structured and how customers are rewarded.

‘Customer loyalty’ has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and loyalty?

Today, not only is AI capable of helping businesses recommend new products, automate supply chains, and personalize content. It is also a major driving force and a symbol of the ongoing digital revolution, providing brand-new marketing and customer engagement opportunities.

Are today’s banks ready to embrace new technologies and adapt their offerings and communication to meet their customers’ unique personal needs?

1. How mobile is redefining loyalty 2. The evolution of mobile and its impact on loyalty 3. How technology is changing loyalty programs and how companies can embrace them 4. The key benefits of mobile loyalty

What does it mean to be smart? How to start? How to connect digital and real worlds A simple route to targeted offers About Comarch Smart City

Why some points-based loyalty programs fail to deliver ROI How program operators can identify key customer goals Why customers stop participating in loyalty programs Using a proactive strategy to achieve customer retention

The approach to shopping has changed drastically over the years. It is no longer about keeping up with trends, rather about meeting our own expectations: what do we really want and how can we get the best deal for it?

Is a loyalty program a good idea for your company? Is your current program worth further investments, or could it be time to try something new?