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White Papers

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  • Everything You Need to Know About Loyalty Fraud
    White Paper
    Everything You Need to Know About Loyalty Fraud
    One of the biggest problems in Loyalty Fraud is the lack of a formal definition. Organizations struggle to provide a universal explanation of what Loyalty Fraud means, as it can vary greatly depending on how a loyalty program is structured and how customers are rewarded.
  • A Guide to Building Customer-Centric Loyalty Programs
    White Paper
    A Guide to Building Customer-Centric Loyalty Programs
    ‘Customer loyalty’ has taken on new meaning in the wake of the new normal. At a time when consumers are more willing to switch brands or try alternatives, how can brands ensure customer satisfaction, retention, and loyalty?
  • Navigating a Modern Marketing and Loyalty Program with AI
    White Paper
    Navigating a Modern Marketing and Loyalty Program with AI
    Today, not only is AI capable of helping businesses recommend new products, automate supply chains, and personalize content. It is also a major driving force and a symbol of the ongoing digital revolution, providing brand-new marketing and customer engagement opportunities.
  • Personalization of Banking Services via Digital Transformation
    White Paper
    Personalization of Banking Services via Digital Transformation
    Are today’s banks ready to embrace new technologies and adapt their offerings and communication to meet their customers’ unique personal needs?
  • How Mobile is Redefining Loyalty
    White Paper
    How Mobile is Redefining Loyalty
    1. How mobile is redefining loyalty 2. The evolution of mobile and its impact on loyalty 3. How technology is changing loyalty programs and how companies can embrace them 4. The key benefits of mobile loyalty
  • Smart Shopping Centers
    White Paper
    Smart Shopping Centers
    What does it mean to be smart? How to start? How to connect digital and real worlds A simple route to targeted offers About Comarch Smart City
  • Loyalty Strategy Pitfalls
    White Paper
    Loyalty Strategy Pitfalls
    Why some points-based loyalty programs fail to deliver ROI How program operators can identify key customer goals Why customers stop participating in loyalty programs Using a proactive strategy to achieve customer retention
  • What drives Customer Loyalty
    White Paper
    What drives Customer Loyalty
    The approach to shopping has changed drastically over the years. It is no longer about keeping up with trends, rather about meeting our own expectations: what do we really want and how can we get the best deal for it?
  • Customer Retention 101
    White Paper
    Customer Retention 101
    Is a loyalty program a good idea for your company? Is your current program worth further investments, or could it be time to try something new?
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