Published Nov 20, 20251 minute readingLatest

Australian Loyalty Insights Report 2025

In this insightful episode of Let’s Talk Loyalty & Loyalty TV, Amanda Cromhout speaks with Sarah Richardson, CEO of the Australian Loyalty Association, about the key findings from the 3rd edition of the Australian Loyalty Insights Report.

This year’s report highlights three major forces reshaping the loyalty landscape in Australia: the rapid rise of AI, the mounting cost-of-living pressure, and the critical need for seamless, well-executed programme delivery. Based on insights from more than 3,700 Australians, combined with social listening and trend analysis, Sarah explains how consumer expectations are evolving and what brands must prioritise next.

Discover how AI-driven personalisation, value-centred loyalty strategies, and frictionless customer experiences are becoming essential for brands navigating today’s economic realities.

🎧 Proudly supported by Comarch – empowering smarter, more effective loyalty programs.

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