Stronger strategy for every stage of your loyalty program

First, we start with stakeholder workshops and interviews to review your existing KPIs and team setup, map your MarTech stack & customer touchpoints, and benchmark up to eight competitors and industry innovators.

To build the strategy, we need to define your program mechanics, tiers, rewards, partnerships, and customer journeys. All the good stuff. Then, we’ll build an ROI model and specify campaign structures, journey KPIs, data integrations, business requirements, and legal documentation.

We audit your live rules, segments, campaigns, and configuration parameters to identify redundant or outdated elements. We also analyze batch processing, segmentation, and campaign execution to identify potential blockages and reduce request-to-live times.

Sure, in an ideal world that wouldn’t happen but we still need to test each program mechanic against known points of abuse and exploit patterns. We also establish anti-fraud policies, escalation paths and incident runbooks. Just to be safe.

To keep your strategy in check, we plan quarterly campaign calendars, setting themes, mechanic mix and contact pressure around available capacity and lead times. We assess configuration trade-offs against points liability and introduce go/no-go checks.

We review your program mechanics, tiers, rewards and member experience, analyze 12 months of KPI performance and interview key stakeholders to identify engagement gaps, redemption friction and margin leakage.

Based on the findings, we recommend proposition changes and relevant market innovations, then define measurable six-month objectives with clear owners. An annual in-person strategy workshop helps align your team on priorities.