Blog & Insights

October 21, 20267 minutes

Grocery loyalty has the lowest behavior-change rate of any industry: 58%

Grocery loyalty has a problem hiding in plain sight. Usage is almost unparalleled. Shoppers scan their cards, open their apps, redeem offers, and accumulate points week after week. Yet that high level of participation does not necessarily translate into high-impact behavior.

Article

October 19, 20262 minutes

How LLMs are redefining customer loyalty

Large language models change how people work with the platform itself. Jerzy Biernacki, Comarch Loyalty's Chief AI Officer, puts it simply: the payoff isn't faster math. It's a different relationship between brands, marketers, and the people actually redeeming points.

Article

October 12, 20268 minutes

Loyalty platform selection: what to ask about roadmap, upgrades, and AI before you sign

57% of brand marketers say platform limitations are a top challenge for their loyalty program. That comes from Loyalty360's State of Customer Loyalty study of about 100 brands, where 64% were still exploring enhancements or a full overhaul.

Article

October 9, 20261 minute

Paula Chellew on Hyper-Personalization & AI | Loyalty Personality Quiz

Hyper-personalization or rock-solid reliability: which one actually keeps a loyalty program alive? Paula Chellew, IT Solution Manager at Copa Airlines, spends her days keeping an airline's systems running, so she has a view.

Article

October 8, 20265 minutes

Winning Loyalty in Mexico is an Operational Problem, Not an Emotional One

According to The Wise Marketer’s research sponsored by Comarch Loyalty, over 59% of active loyalty participants in Mexico operate with a strictly monetary mindset, and 82% stand ready to switch to a competitor for a better incentive.

Article

September 16, 202610 minutes

AI Loyalty Without the Friction: How AI Unbundles the Enterprise Platform

Why the most capable loyalty platforms are being called “heavy” and how AI settles the argument for good.

Article

September 11, 20261 minute

Abdulwahab AlTuwaijri on Loyalty in Banking | Loyalty Personality Quiz

We brought Abdulwahab AlTuwaijri, Head of Loyalty & Partnerships at Arab National Bank, into the studio for our latest episode of the Loyalty Personality Quiz. We put him on the spot with rapid-fire questions.

Article

August 18, 20265 minutes

Loyalty as a Growth Engine in the Era of AI: Q&A

With customer acquisition costing at least five times more than retention and third-party cookies phasing out, enterprise brands are rethinking their loyalty strategies.

Article

July 31, 20262 minutes

Simon Tavernier on Agentic AI | Loyalty Personality Quiz

How do you turn a smartphone full of personal memories into a brand's secret retention weapon?

Article

July 17, 20261 minute

Kashmira Motiwalla on Personalization | Loyalty Personality Quiz

As the Chief Loyalty Officer at Saudia Group, Kashmira joins Comarch's Michał Ostasz for the new episode of the Loyalty Personality Quiz. Her forward-thinking approach might just challenge what you know about standard retention mechanics.

Article

July 8, 20262 minutes

AI-Native Loyalty: How to Bypass the 12-Month IT Queue

Your customers are already using AI to hunt for better rewards, optimize their point-pooling, and game your system. Meanwhile, your legacy loyalty tech is stuck in a 12-month IT backlog.

Article

July 3, 20262 minutes

Mark Ross-Smith on Contextual Engagement | Loyalty Personality Quiz

If anyone knows what makes elite flyers tick, it’s Mark Ross-Smith. As the CEO of Loyalty Status Co, Mark sat down with Comarch’s own Michał Ostasz to tackle the burning questions every loyalty marketer is debating right now.

All Blog Posts

Loyalty Insights in your inbox every month

All Blog Posts

Loyalty Insights in your inbox every month

Grocery loyalty has the lowest behavior-change rate of any industry: 58%

How LLMs are redefining customer loyalty

Loyalty platform selection: what to ask about roadmap, upgrades, and AI before you sign

Paula Chellew on Hyper-Personalization & AI | Loyalty Personality Quiz

Winning Loyalty in Mexico is an Operational Problem, Not an Emotional One

AI Loyalty Without the Friction: How AI Unbundles the Enterprise Platform

Abdulwahab AlTuwaijri on Loyalty in Banking | Loyalty Personality Quiz

Loyalty as a Growth Engine in the Era of AI: Q&A

Simon Tavernier on Agentic AI | Loyalty Personality Quiz

Kashmira Motiwalla on Personalization | Loyalty Personality Quiz

AI-Native Loyalty: How to Bypass the 12-Month IT Queue

Mark Ross-Smith on Contextual Engagement | Loyalty Personality Quiz