LatestBank of America's Preferred Rewards
In this episode of Loyalty TV, Paula Thomas is joined by Shikha Narula, Managing Director, Head of Consumer & Small Business Product Strategy, Transformation, and Rewards at Bank of America - one of the world’s largest financial institutions, serving approximately 69 million consumer and small
In this episode of Loyalty TV, Paula Thomas is joined by Shikha Narula, Managing Director, Head of Consumer & Small Business Product Strategy, Transformation, and Rewards at Bank of America - one of the world’s largest financial institutions, serving approximately 69 million consumer and small business clients globally.
As Bank of America celebrates the ten-year anniversary of its flagship Preferred Rewards Program, Shikha shares exclusive insights into the program's remarkable achievements, including a membership base of over 11 million members, a 99% retention rate, and standout partnerships like the coffee/cash-back initiative with Starbucks in the US market.
Tune in to discover how Bank of America's award-winning loyalty strategy sets new standards in the financial services industry, offering unparalleled value and engagement for its members.
