Published Nov 07, 20251 minute readingLatest

Can AI Help Build Emotional Loyalty? Michał Mędrala Takes on the Blind Loyalty Challenge

Is AI a friend or foe? Michał Mędrala, Executive Board Member at Comarch, joined Amanda Cromhout on the Blind Loyalty Challenge to answer a series of rapid-fire questions that quickly evolved into a conversation about the role of AI in loyalty.

Is AI a friend or foe? Michał Mędrala, Vice President and Executive Board Member at Comarch, joined Amanda Cromhout on the Blind Loyalty Challenge to answer a series of rapid-fire questions that quickly evolved into a wider conversation about the role of AI in loyalty.

Michał explained why he sees artificial intelligence not as a disruptor, but as a driver of deeper customer connection. He discussed how AI and automation can help brands strengthen engagement, revealed the key question he believes every company should ask in an RFP process to get the most from their loyalty technology partner, and reflected on which loyalty program has sparked the strongest emotional response for him as a consumer.

The full episode is now available on YouTube and Spotify.

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