Published Mar 17, 20251 minute readingLatest

Loyalty, Gamification, and the Future: Jerome Patalud on the Loyalty Personality Quiz

What makes a loyalty program truly engaging? Jerome Patalud, Director of Globe Rewards at Globe Telecom, took our Loyalty Personality Quiz to share his thoughts on what works—and what doesn’t—in customer loyalty today.

What makes a loyalty program truly engaging? Jerome Patalud, Director of Globe Rewards at Globe Telecom, took our Loyalty Personality Quiz to share his thoughts on what works - and what doesn’t - in customer loyalty today.

Does he focus on brand values or rewards? What’s the biggest challenge loyalty programs face? And what strategy keeps him coming back?

Jerome talks about:

Loyalty trends that will define the future
His favorite engagement strategy as a customer
The best kind of rewards—and why they shouldn’t try to change customer behavior

Watch the full video now to discover Jerome’s Loyalty Personality and hear his thoughts on the results!

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