Published Mar 02, 20211 minute readingLatest

Machine Learning in loyalty fraud detection

In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyaltyfraud" really means.

In the latest episode of the #loyaltyexpertsvoice series, Maciej Tyczyński, Head of Data Analytics & Machine Learning Team at Comarch, explains what the term "loyalty fraud" really means. He discusses some of the most common types of fraudulent activities and reveals how they can quickly identify and stop them using #artificialintelligence / #machinelearning solutions built into Comarch loyalty management platforms.

Latest Posts

All Blog & Insights

Article

October 21, 20267 minutes

Grocery loyalty has the lowest behavior-change rate of any industry: 58%

Grocery loyalty has a problem hiding in plain sight. Usage is almost unparalleled. Shoppers scan their cards, open their apps, redeem offers, and accumulate points week after week. Yet that high level of participation does not necessarily translate into high-impact behavior.

Article

October 19, 20262 minutes

How LLMs are redefining customer loyalty

Large language models change how people work with the platform itself. Jerzy Biernacki, Comarch Loyalty's Chief AI Officer, puts it simply: the payoff isn't faster math. It's a different relationship between brands, marketers, and the people actually redeeming points.

Article

October 12, 20268 minutes

Loyalty platform selection: what to ask about roadmap, upgrades, and AI before you sign

57% of brand marketers say platform limitations are a top challenge for their loyalty program. That comes from Loyalty360's State of Customer Loyalty study of about 100 brands, where 64% were still exploring enhancements or a full overhaul.

Loyalty Insights in your inbox every month

Get one short email about what’s actually working in enterprise loyalty, drawn from real-life programs we run.

Expert takes

Fresh research

Client results

Trusted by the world’s leading corporations & recognized by experts: