Nedbank Greenbacks delights its clients through bank-wide loyalty

In this episode, Amanda Cromhout sits down with Dharmesh Bhana, Executive of Loyalty & Rewards at Nedbank, to explore the 20-year journey of the Greenbacks programme - from its origins, through its transformation into a bank-wide loyalty initiative, to the results of its re-launch last year.

💡 With South Africa recognised as one of the world’s most competitive loyalty markets, Dharmesh shares his perspective on how Greenbacks continues to deliver value, evolve with customer needs, and stay relevant over two decades of change.

🎧 Proudly sponsored by Comarch.