Now Built the Way People Travel: How Choice Hotels Reimagined Choice Privileges

In this episode of Let’s Talk Loyalty & Loyalty TV, Aaron Dauphinee sits down with Nandika Suri, Vice President of Loyalty, Cobrand Card and Partnerships at Choice Hotels International, to explore how the Choice Privileges program has evolved to better reflect the way people travel today.

💡 Drawing on her extensive experience across travel and retail loyalty — including roles at United Airlines and Under Armour — Nandika shares the thinking behind the recent program changes and why they matter for both guests and franchise owners. She discusses how the refreshed value exchange supports everyone from occasional travelers to the newly introduced Titanium tier members.

The conversation also highlights the early impact these changes are already having across Choice Hotels’ largely franchise-owned network, and how a more flexible, inclusive loyalty design is helping strengthen engagement across all customer segments.

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