Published Jul 17, 20251 minute readingLatest

Shaping the Future of Convenience and Fuel Retail with ADNOC Distribution

In this episode, Bill Hanifin, CEO of Wise Marketer Group, sits down with Deepak Pradhan, Head of Loyalty Program & CRM at ADNOC Distribution — a well-known figure in the industry.

They explore ADNOC’s innovative approach to loyalty and how it’s transforming customer experience in the convenience and fuel retail space. Expect plenty of inspiration and ideas that will spark “store envy” among other retailers.

Proudly sponsored by Comarch — providing the technology behind smarter, more effective loyalty programs.

Enjoy the episode!

Latest Posts

All Blog & Insights

Article

October 21, 20267 minutes

Grocery loyalty has the lowest behavior-change rate of any industry: 58%

Grocery loyalty has a problem hiding in plain sight. Usage is almost unparalleled. Shoppers scan their cards, open their apps, redeem offers, and accumulate points week after week. Yet that high level of participation does not necessarily translate into high-impact behavior.

Article

October 19, 20262 minutes

How LLMs are redefining customer loyalty

Large language models change how people work with the platform itself. Jerzy Biernacki, Comarch Loyalty's Chief AI Officer, puts it simply: the payoff isn't faster math. It's a different relationship between brands, marketers, and the people actually redeeming points.

Article

October 12, 20268 minutes

Loyalty platform selection: what to ask about roadmap, upgrades, and AI before you sign

57% of brand marketers say platform limitations are a top challenge for their loyalty program. That comes from Loyalty360's State of Customer Loyalty study of about 100 brands, where 64% were still exploring enhancements or a full overhaul.

Loyalty Insights in your inbox every month

Get one short email about what’s actually working in enterprise loyalty, drawn from real-life programs we run.

Expert takes

Fresh research

Client results

Trusted by the world’s leading corporations & recognized by experts: