Virgin Active Rewards: Turning Wellness into Lasting Habits

In this episode of Let’s Talk Loyalty & Loyalty TV, Joanna Witsch speaks with Ros Netto, Global Head of Rewards at Virgin Active, about how the brand is using loyalty to motivate healthier, more active lifestyles.

💡 Ros shares how Virgin Active Rewards leverages gamification, milestones, and personalised experiences to encourage consistent engagement, while tackling the challenge of scaling a rewards programme globally without losing meaningful, human connections.

The conversation explores how moving beyond points helps transform short-term motivation into long-term habits, creating loyalty that truly supports members’ wellness journeys.

🎧 Proudly supported by Comarch – empowering smarter, more effective loyalty programs.