Published Feb 09, 20151 minute readingLatest

Welcome to Comarch’s CRM Marketing Blog

If you want to stay connected with Comarch’s Customer Relationship Management this is the perfect place to be.

If you want to stay connected with Comarch’s Customer Relationship Management this is the perfect place to be. Here we will share all of the exciting information about our products, provide updates about new functionalities and inform of important events and many more.

Who we are?

Comarch is an internationally renowned specialist in quality IT solutions for Customer Relationship Management. Our long-standing experience, professional expertise and inventive approach make us a trustworthy advisor and a reliable business partner. We offer a plethora of unique, efficient and customizable business modules that infuse practicality, increase, market potential and financial growth. Apart from Comarch Loyalty Solutions for Retail and Travel sector we also arrange Campaign Management and Customer Engagement platforms. Additionally, in order to provide our clientele with a full 360° customer view, we supply extra services such as Smart Analytics and Social Mining tools. Making sure to grant access to the newest technology, we introduce Beacons as an accompanying marketing component. We pride ourselves in making business optimization and profitability our top priority and we strive for constant development.

Welcome to our world and we hope you enjoy our company!

Latest Posts

All Blog & Insights

Article

October 21, 20267 minutes

Grocery loyalty has the lowest behavior-change rate of any industry: 58%

Grocery loyalty has a problem hiding in plain sight. Usage is almost unparalleled. Shoppers scan their cards, open their apps, redeem offers, and accumulate points week after week. Yet that high level of participation does not necessarily translate into high-impact behavior.

Article

October 19, 20262 minutes

How LLMs are redefining customer loyalty

Large language models change how people work with the platform itself. Jerzy Biernacki, Comarch Loyalty's Chief AI Officer, puts it simply: the payoff isn't faster math. It's a different relationship between brands, marketers, and the people actually redeeming points.

Article

October 12, 20268 minutes

Loyalty platform selection: what to ask about roadmap, upgrades, and AI before you sign

57% of brand marketers say platform limitations are a top challenge for their loyalty program. That comes from Loyalty360's State of Customer Loyalty study of about 100 brands, where 64% were still exploring enhancements or a full overhaul.

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