All Blog Posts

October 2, 20242 minutes

Maria Wróblewska on Loyalty TV: “Don’t Be Afraid to Use AI”

Maria Wróblewska, Director of Artificial Intelligence Department at Comarch, was recently a guest on Loyalty TV with host Paula Thomas! Maria offered guidance for customer loyalty professionals looking to integrate AI into their strategies.

AI-Driven Propensity Modeling to Predict Next Purchase

Article

September 19, 20245 minutes

AI-Driven Propensity Modeling: How to Predict Next Purchase and Boost Customer Loyalty

Want to know what your customers will buy next? Our guide to AI propensity modeling will help you predict and influence customer behavior to boost loyalty.

Predicting Customer Lifetime Value (CLV) with AI

Article

August 22, 20245 minutes

Predicting Customer Lifetime Value with AI

Discover the importance of CLV prediction for business success. Learn how to calculate customer lifetime value and leverage AI for accurate forecasting.

Article

August 8, 202410 minutes

AI-Powered Product Recommendation Engines: Benefits, Trends, Use Cases

Imagine yourself browsing the internet for a specific product and suddenly encountering a popup displaying that exact item. That’s the magic of AI.

Article

July 25, 202411 minutes

Customer Churn Prediction with the Use of AI and ML

What is churn prediction and why is it so important for your brand? Read a comprehensive guide on how to predict and prevent customer churn effectively with AI and ML.

Article

July 2, 20242 minutes

Revolutionizing Customer Loyalty with AI [VIDEO]

Customer data is power – but it’s AI that takes this power to the next level. By implementing AI & ML technologies to collect and analyze information about your consumers’ habits, likes, and dislikes, you can reach revolutionary depths of loyalty and engagement.

Smiling man at reception desk receiving card from a woman in a modern office setting with plants.

Article

April 17, 20249 minutes

How Does AI Hyper-Personalization Improve the Customer Experience?

Discover how hyper-personalization uses artificial intelligence and real-time data to deliver unique customer experiences. Read the article to learn more about this innovative approach to marketing.

Article

April 3, 20246 minutes

Your AI Chatbot Ally for Enhancing Customer Loyalty: Meet MAIA

AI assistants represent the future of customer service, particularly within loyalty programs where innovation isn’t merely a buzzword but a driving force. Comarch is a leader in embracing new trends, integrating language models into chat interfaces, and entering a new era of user assistance.

What is AI (Artificial Intelligence) in marketing

Article

June 8, 20239 minutes

AI in Marketing: What, How, and Why You Should Use it

Artificial Intelligence is revolutionizing the way we live: from unlocking your phone, and banking, to our daily commute. No wonder it has also started influencing our professional activities.

Article

June 1, 20238 minutes

The Future of Loyalty: Metaverse, AI, and Post-Pandemic Challenges

Revolutionizing customer relations, COVID-19 and recession concerns prompt a reassessment of brand loyalty. The Forrester Wave™ report evaluates loyalty software vendors like Comarch, offering insights into industry challenges and solutions.

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