Find out what customers stay for at Web Summit Lisbon 2026

What Web Summit is

Web Summit started in Dublin in 2009 and has called Lisbon home since 2016. It brings more than 70,000 founders, investors, tech leaders, journalists, and policymakers from over 170 countries together for four days, with 17 content tracks covering AI, deep tech, software, venture capital, marketing, and the future of business.

The stages are only part of it. Thousands of early-stage startups show their products in the exhibition halls, and every evening Night Summit moves the networking out into Lisbon's bars and venues.

Max's sessions

Redefining customer experience: Driving value beyond the core business

Fast, reliable connectivity used to be a reason to pick one provider over another. Now customers expect it the way they expect the lights to come on, and companies selling it have to find value somewhere beyond the core service. Our view is that loyalty is where that value gets built.

On Tuesday, November 10 at 16:55, Max joins Verisure CMO Olivier Horps on the Corporate Innovation Summit Stage to talk about how AI, data, and personalization shape the way businesses anticipate what customers need, deliver more relevant experiences, and build relationships that drive long-term value in the age of AI.

Masterclass: Top 3 must haves for the marketing tech stack in 2027

On Wednesday, November 11 at 15:30, Max takes on the stack itself. AI can already analyze data and predict behavior in near real time, so the real job of your tech stack is keeping a continuous, trusted relationship going with each customer, whatever touchpoint they show up at. Max will name the three pillars he thinks the modern marketing stack needs as AI and AI agents change how marketers reach and engage customers. Which three made his list, and why, is something you'll have to hear in the room.