Trust Over Hype: How to Design Sustainable Loyalty Programs

Fill out the form to access the webinar featuring Onur Zengin (Digital Business Consultant - Strategy & Sustainability at Comarch), Lea Frank (Co-Founder and CEO at Anybill) , Tom Peace (CEO and Founder at Sway Outcomes), and Sam Calcagno (Product Marketing Manager, Loyalty at Comarch) as they explore how to design sustainable loyalty programs that drive real customer behavior — without falling into greenwashing.

During this session, you’ll discover:

• How to avoid the costly trap of greenwashing and protect your brand reputation
• How to tailor rewards to different types of eco-conscious customers
• Practical ways to turn sustainability into measurable engagement and retention
• Real-world approaches to bridging the gap between intent and action