Airline Loyalty Report

• How has business and leisure travel changed because of the Covid-19 pandemic?
• Why are reward currencies so crucial for customer engagement in airlines?
• How do environmental concerns affect airline policies and travel behavior?
• Why (and how) should airlines focus on extending their brands beyond the flown experience?
• What should airline loyalty programs include to adapt to the industry changes?

The report was prepared by Dan Martin (Associate Consultant, Travel at The Loyalty People) and Cezary Kryszkiewicz (Business Solution Consultant). Combining their expertise and experience in creating and implementing loyalty solutions for the travel industry, Dan and Cezary share their vision for the future of airlines and airline customer loyalty.

Comarch and TLP have been publishing sector-specific reports covering retail, fashion, hospitality, airline, fuel retail, and luxury. Each piece is led by one of The Loyalty People’s Associate Consultant sector experts, with valuable input from Comarch’s strategy consultant for the sector.