Customer Loyalty Predictions 2025 and Beyond: Report on AI, Privacy, and Sustainability

In mature loyalty markets like the UK or Denmark, program participation is lower due to market saturation, selective engagement, and "program fatigue." Meanwhile, in developing markets such as Brazil or Saudi Arabia, participation rates are higher, reflecting enthusiasm for loyalty programs, strong growth potential, and increasing consumer interest.

There’s no one-size-fits-all solution here—what works in one market or demographic may not resonate in another. A truly engaging, AI-driven loyalty program with personalization options, tailored to your audience’s unique needs and preferences, could be the key to setting your brand apart and fostering deeper customer connections.

Whether creating your first loyalty program, scaling an existing one, or seeking ways to optimize your strategy, this extensive report by Comarch and Global Loyalty Organisation is an essential resource for marketing and customer loyalty professionals.

• Why do consumers join loyalty programs?
• How do they earn and redeem points?
• Are they willing to share personal information for tailored offers?
• How much more will they pay for sustainable products and services?
• How do loyalty program trends vary across regions like Europe, the Middle East, and the Americas?
• How does customer loyalty evolve across generations, from Gen Z to Baby Boomers?

Based on a large-scale consumer survey across 15 countries and featuring comments from more than 20 top loyalty experts, it explores how personalization, sustainability, and digital innovation shape the future of loyalty programs.