Retail Report

• Why omnichannel retailing is driven by a more personalized understanding of the consumer and their emotional connection with their entire shopping journey before, during, and after purchase.
• The impact of a well-implemented omnichannel strategy.
• Why developing an omnichannel strategy may appear daunting at first, but it’s not if you take a practical step-by-step approach.

Nick Chambers, The Loyalty People’s Associate Consultant for Retail, and Łukasz Słoniewski, Head of R&D - Loyalty & Marketing Solutions at Comarch, discuss the importance of a unified, omnichannel experience for customers in developing customer loyalty, and describe solutions for the retail sector in particular.

Over the next six months, we will publish six sector-specific reports covering retail, fashion, hospitality, airline, fuel retail, and luxury. Each report will be led by one of The Loyalty People’s Associate Consultant sector experts, with valuable input from Comarch’s strategy consultant for the sector.