The Luxury Sector Report

• Whether traditional loyalty programs work in the luxury sector, where customers are not looking for discounts or promotions.
• Why creating the feeling of privilege and exclusivity is crucial to building loyalty in luxury.
• How to create an emotional connection with luxury customers.
• Why tiered benefits are essential in a luxury loyalty program.
• What are the top three challenges of modern luxury brands – and how to design a loyalty scheme that helps overcome them.

This report is delivered to you by Tom Peace, Managing Director at The Loyalty People, and Eliza Gryczka, Comarch Strategist and CLC Product Manager. With broad experience in loyalty programs and marketing strategy consultancy, they share their insights on the current state of the luxury industry.

For the past six months, Comarch and The Loyalty People have been cooperating on a series of sector-specific loyalty reports. The luxury white paper is the last part of our 6-piece installment that covered retail, fashion, hospitality, airline, and fuel retail industries. Each report was led by one of The Loyalty People’s Associate Consultant sector experts, with valuable input from Comarch’s strategy consultant.