The Sustainable Loyalty Report

Many people think that sustainable products are more expensive, and they hesitate to buy, even though studies show that most people do want to buy more sustainable."

The balance comes from stopping the practice of rewarding only spend and starting to reward the creation of better behavior."

Customers want to see that the brand is genuinely engaged in sustainability, but if that initiative doesn’t match the brand’s core business or the specific passions of the audience, it becomes just another ‘vanilla’ offering that consumers will see right through."