Latest2025 International Loyalty Awards’ Finalists Announced
We’re thrilled to announce that several of our clients have been nominated for the International Loyalty Awards 2025!
We’re thrilled to announce that several of our clients have been nominated for the International Loyalty Awards 2025! Their dedication to creating outstanding loyalty programs has been recognized across multiple categories, highlighting their innovation, customer engagement, and strategic excellence.
Our Clients & Their Nominations
Essilor - Essilor Preferred Rewards
Best B2B Loyalty Program Worldwide
Etihad - Etihad Guest
Best Global Airline Loyalty Program
Best Loyalty Program Transformation Worldwide
Loyalty Trailblazer – Sudeep Mokal, Product and Operations Manager
Hellenic Fuels & Lubricants - BPme
Best Global Eco/CSR/Community Loyalty Initiative
Best Global Loyalty Launch or Initiative
Best Loyalty Program Utilities Worldwide (Energy, Gas, Petrol, Service Station, Utilities)
ENOC - Yes Rewards
Best Loyalty Program Utilities Worldwide (Energy, Gas, Petrol, Service Station, Utilities)
Nedbank - Greenbacks
Best Global Loyalty Launch or Initiative
Best Loyalty Program Marketing Campaign Worldwide
Best Loyalty Program Transformation Worldwide
Best Short-Term Loyalty Initiative Worldwide
Virgin Active South Africa - Virgin Active Rewards
Best Global Loyalty Launch or Initiative
Best Loyalty Initiative within Leisure, Experience & Entertainment
Hellenic Fuels & Lubricants - EKO Smile
Best Loyalty Program Utilities Worldwide (Energy, Gas, Petrol, Service Station, Utilities)
Best Strategic Partnership in Global Loyalty
Best Use of Technology Worldwide in Loyalty
Alshaya Group - Aura
Best Retail Loyalty Program of the Year Worldwide (Food Retail & Non-Food Retail)
Best Strategic Partnership in Global Loyalty
Outstanding Customer Experience
International Loyalty Program of the Year - The Middle East
Loyalty Trailblazer – Nida Unas, Director of Loyalty
Sasol - Sasol Rewards
Best Loyalty Program Marketing Campaign Worldwide
Best Loyalty Program Utilities Worldwide
Avios - IAG Loyalty
Best Loyalty Program Marketing Campaign Worldwide
These nominations showcase how our clients are pushing the boundaries of loyalty innovation, enhancing customer engagement, and driving real impact across industries.
Moreover, our own specialists have been nominated as Loyalty Trailblazers: Lyudmyla Moskal, Business Solution Manager for Comarch Loyalty & CRM Solutions, and Jakub Socha, Sales Director for Africa & Turkey. Congrats!
We’re proud to support each of them on their loyalty journey and can’t wait to see them shine at the awards ceremony on May 15, 2025, in Dubai!
Before then, on February 14, the public can vote in two categories: 2025 International Loyalty Program of the Year and 2025 International SME Loyalty Program of the Year. Keep an eye out for the opportunity to support your favorite loyalty initiatives!
Congratulations and good luck to all the nominees!
