LatestComarch Loyalty Marketing Cloud 1.5. is Live!
We are thrilled to inform you that Comarch Loyalty Marketing Cloud, our end-to-end platform for building and managing immersive loyalty programs & marketing campaigns, has just received a big update!
We are thrilled to inform you that Comarch Loyalty Marketing Cloud, our end-to-end platform for building and managing immersive loyalty programs & marketing campaigns, has just received a big update! The latest version (1.5.) brings a lot of brand-new features – and a number of significant enhancements to the existing functionalities – that will allow users to greatly improve their customer engagement strategies.
Read through this content to learn about the new upgrades in detail.
1. Loyalty Management
Enhance communication with SMS messaging – increase your reach thanks to a new communication channel!
Turn your satisfied customers into your brand ambassadors using the “Member Gets Member” functionality (both new and existing members can be rewarded under various conditions).
Make use of the newly introduced segmentation features to deliver personalized offers to the right customer group at the right time and place:
Up-to-date CLV (Customer Lifetime Value) Scoring
AI-powered CLV trend prediction
Create stronger customer relationships special-occasion-oriented (e.g., birthday, enrollment) bonuses
Stay in control of spending patterns with the new points expiry options (including custom timespans and expiration on-demand)
2. Marketing Automation
Save time and effort with new pre-defined campaign journey templates – highly practical (e.g., reactivation campaign) and easily adjustable to your business needs.
Save more space for relevant marketing content with short URLs.
Boost your auditing and security standards with “Audit Trial” functionality that records every detail on what, when, and by whom was changed in the system.
3. Data Analytics
Get even more insights from 11 brand-new reports and dashboards – all focused specifically on the effectiveness of your marketing campaigns.
Benefit from improved data analyses thanks to various upgrades made to the already existing dashboards and reports, such as:
Enhanced metrics
Clear segments descriptions translating statistics into business-friendly explanations
Dive deeper into customer behavior using AI and the new auto-segmentation features (now applicable on a product level, e.g., analysis of the most purchased products in a given segment).
4. Mobile App
Increase engagement of your customers by using various gamification techniques (progress trackers for promotions and recognitions).
Get a preview of “Member Gets Member” opportunities to find out about potential extra benefits.
Monitor ongoing “Member Gets Member” processes (or browse historical enrollments carried out with your invitation key).
Help your members stay up-to-date thanks to optional auto-reminders about the latest upgrades.
