LatestQ8 & Tango’s Loyalty Program Voted “Program of the Year” at BENE Bonus Awards 2025!
We’re thrilled to share that the Q8 & Tango loyalty program, built in partnership with Comarch, has just won the BENE Bonus Customer Award 2025 for “Program of the Year” in the Move category!
We’re thrilled to share that the Q8 & Tango loyalty program, built in partnership with Comarch, has just won the BENE Bonus Customer Award 2025 for “Program of the Year” in the Move category!
What makes this award even more special? It was voted #1 by the public. That’s right — it’s the customers themselves who recognized the value, usability, and impact of the program, proving that our blend of smart technology and strategic insight is really hitting home.
“A one-size-fits-all strategy simply isn’t effective for a multi-market loyalty approach. Each market has unique needs and success lies in tailoring solutions that resonate with local preferences and behaviors.”
— Leïla Poleszczuk, Loyalty Consultant at Comarch
The award was presented during the BENE Loyalty Day conference, where over 125 loyalty professionals gathered to explore new ideas in customer engagement. On stage, Jill Boonstra, Loyalty Manager at Q8 & Tango, shared how their multi-market loyalty strategy is delivering tangible results across the Benelux region.
“While understanding your competition is essential, gaining insights from diverse industries provides the fresh perspective needed to truly excel. This is where partnering with experts like Comarch brings unparalleled value, offering us the expertise to drive success in new and innovative ways.”
— Jill Boonstra, Loyalty Manager at Q8 & Tango
“Understanding every aspect of your audience, from cultural background to communication preferences and social trends, is crucial to crafting a successful loyalty strategy that truly resonates.”
— adds Niels De Smet, Sales Director Benelux at Comarch
Tech, Trust & Customer Love
Q8 and Tango’s success lies in a personalized, tech-driven approach that adapts to the unique behaviors of Belgian and Dutch consumers. With Comarch's scalable loyalty ecosystem, we’re helping both brands engage their audiences in smarter, more meaningful ways — whether through in-app discounts, fast charging stations, or premium in-store experiences.
A Big Thank You!
To the amazing customers who voted, the teams behind the scenes, and the visionaries at Q8 & Tango — congratulations on this well-deserved win! We’re proud to be your partner and can’t wait to see what we build together next.
