Virgin Active Rewards Expands Its Reach to Italy

Virgin Active Rewards, one of the Comarch-powered loyalty programs, has gone live in Italy after already being launched in South Africa and the UK. The program is now officially operating on 2 continents – with plans to be launched in all the Virgin Active markets, including Asia and Australia.

Virgin Active is a global chain of health clubs and gyms with over 230 clubs in 8 countries and more than 1.2 million members, providing top-notch fitness facilities, group exercise classes, personal training, and wellness programs. To make a healthy lifestyle even more accessible to their followers, VA has set up a loyalty program, Virgin Active Rewards, which started in South Africa and then went live in the UK.

Now, the fitness chain has put in motion its plan to expand Virgin Active Rewards by launching it in a new international market – Italy. The key benefits for Virgin Actives’ customers include personalized rewards and offers based on activity, priority booking for popular classes, and discounts for wellness products. In the future, Virgin Active intends to usher in the program in the rest of its operating countries, including Namibia, Botswana, Australia, Singapore, and Thailand.

“Virgin Active Rewards is a program designed to enhance customer engagement by offering rewards and incentives to the most active members of our club. We’re very happy that from now on, it can be enjoyed by customers based in Italy, in addition to South Africa and the UK. The project involves the implementation of a sophisticated loyalty platform that integrates with existing systems and provides a seamless experience for members, making it easy and fun to use,”

“Comarch has been supporting Virgin Active throughout its loyalty journey. Our Loyalty Management Platform made it possible to enhance data collection, reduce churn rate, and increase member engagement in the Virgin Active Rewards program. Now, we’re very excited to take this collaboration further and make Virgin Active Rewards accessible to members in new international regions,”