How is CLV different from churn prediction?

CLV predicts how much a member is worth, and churn prediction estimates how likely they are to leave. They answer different questions, and they’re strongest together. A member with high value and rising churn risk is the first person your save campaign should reach. Comarch Loyalty offers both models, and you can see how risk scoring works on the Churn Prediction page.

What data does the Comarch Loyalty CLV model use?

The CLV model works with the loyalty data already in your program, such as transactions, points balances, rewards, and tiers. Data handling follows the privacy, access, and deployment controls of your program architecture, and you’ll find more detail on the Security and GDPR page.

Does the CLV model make decisions on its own?

No. CLV gives your team a prediction, and people decide what to do with it. Your marketers build segments from CLV scores, choose the rewards and offers, and approve campaigns before they go live. AI prepares the work, and your team makes the call.

Predict customer lifetime value (CLV) with Comarch Loyalty AI

Back the members who’ll grow with your program

Scale rewards and campaign budget to each member’s predicted value, so the biggest bets back your most valuable members.

Put a number on every member’s future with AI

The CLV model works with the loyalty data you already collect, and every prediction lands right where your team plans and measures its campaigns.

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AI Value Prediction

An AI model scores each member’s future value using the transactions, balances, rewards, and tiers already in your program.

Value Trends

Follow each member’s value over time, so a rising star or a quiet decline shows up early enough to act on.

Value-Based Segmentation

Group members by predicted value and hand those audiences straight to your rewards, offers, and campaigns.

Value Measurement

Measure how high-value segments respond to each campaign with the reporting and testing already built into the platform.

Cross-Model Insights

Pair CLV with Churn Prediction to see value and risk together, or with Next Best Offer to choose what high-value members get.

Your best members at the center of every decision

Member value pays off most in the everyday calls loyalty teams make, and each scenario below shows how that looks inside a working loyalty program.

Protect your most valuable members

Combine CLV with Churn Prediction and your most valuable members at risk get the first save campaign.

Think of a frequent flyer whose bookings are thinning out, spotted while there’s time to win them back.

Grow the members on the rise

A climbing value trend tells you who to invest in before they plateau.

A grocery shopper who’s started adding fresh produce and baked goods is worth a growth offer now, while the habit is forming.

Decide who gets premium benefits

Upgrades, lounge passes, and exclusive rewards cost real money, so give them to the members whose predicted value justifies them.

An airline can save upgrades for the passengers worth the most over time.

Win back members worth the effort

Reactivation spend goes further when it targets lapsed members with high predicted value instead of everyone who went quiet.

A fuel customer who used to fill up weekly is worth a personal comeback offer.

What changes when you invest by member value

When investment follows predicted member value, the payoff reaches past any single campaign and into how the whole business runs its loyalty program.

Rewards pay their way

Offers and benefits go to members likely to repay them, so reward cost tracks member value instead of member count.

Retention lands where it counts

Save and win-back campaigns reach the members whose departure would cost the most, and results tie back to customer value.

Priorities get obvious

Your loyalty team works from a ranked view of members and puts the saved hours into testing what works.

Bring one real decision your team is weighing and talk it through with a Comarch Loyalty expert, using CLV to show where the investment should go.

Bring it on Watch the model work

FAQs

Customer lifetime value (CLV) is a prediction of how much a member is likely to be worth to your loyalty program over time. In Comarch Loyalty, an AI model calculates a CLV score for every member and tracks how it changes, so your team can see where rewards, campaigns, and retention effort will pay off.

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Back the members who’ll grow with your program