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Industries
Airlines & TransportationMiles and perks that make your airline or airport the obvious first choice.
RetailGive shoppers a reason to come back and fill a bigger basket when they do.
Financial ServicesGrow share of wallet with card-linked rewards built for strict compliance.
TelecommunicationsSpot churn early and keep subscribers before the contract runs out.
Fuel RetailTurn a fill-up into a store visit with offers that land at the pump.
More IndustriesDifferent business, same goal: customers who choose you again and again.
Platform
START HERE
Platform OverviewAI that spots who’s about to leave long before they go and gives them a reason to stay. Start simple and keep growing.
WHAT’S INSIDE
AI Loyalty
Loyalty Management
Customer Engagement
Digital Touchpoints
Data Analytics
Gamification
Mobile App
Commerce & Payments
Trust & Architecture
Security & Data Privacy
Scalability & Architecture
API & Integrations
Services
Loyalty Strategy & AdvisoryHelp with the big calls before launch, after it, and when it’s time to rethink.
Loyalty OpsGet expert support with implementation, integrations, migration, and technical delivery.
Loyalty InsightsDefine the right program structure, mechanics, journeys, and business model.
Loyalty Enablement AcademyTraining that turns your team into certified power users, new hires included.
NOW LIVE
Azerbaijan Airlines runs its loyalty program like a fintech
Read how AZAL Miles moved to revenue-based earning and miles that pay for life on the ground.
Loyalty Lab
Guides & ReportsNumbers and frameworks to back your next loyalty pitch to the board.
Success StoriesSee what worked for brands like yours before you try it on your own program.
Blog & InsightsTakes on loyalty, AI, and engagement from people who build programs every day.
Events & WebinarsAsk your questions live and hear how other teams solved the same problems.
FRESH RESEARCH
Loyalty as a Growth Engine in the AI Era
Download the report to see where AI earns its keep in your loyalty program.
Company
Why Comarch Loyalty?15 billion annual transactions later, we’ve seen what makes customers come back.
Partner ProgramBring loyalty to your clients and grow your business alongside ours.
ContactOne call about your goals and a straight answer on whether we’re the right fit.
NewsroomCatch up on what we’ve launched, won, and announced lately.
LOYALTY INSIGHTS
Get the loyalty wins worth copying every month
Join Loyalty Insights for client results and expert takes, one email a month.

Industries

Airlines & Transportation
Financial Services
Fuel Retail
Retail
Telecommunications
More Industries

Services

Loyalty Strategy & Advisory
Loyalty Ops
Loyalty Insights
Loyalty Enablement Academy

Platform

Platform Overview
AI Loyalty
Loyalty Management
Customer Engagement
Digital Touchpoints
Data Analytics
Gamification
Mobile App
Commerce & Payments
API & Integrations

Loyalty Lab

Guides & Reports
Success Stories
Blog & Insights
Events & Webinars

Company

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Contact
Newsroom
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Homepage
Blog & Insights

Article

How LLMs are redefining customer loyalty

Large language models change how people work with the platform itself. Jerzy Biernacki, Comarch Loyalty's Chief AI Officer, puts it simply: the payoff isn't faster math. It's a different relationship between brands, marketers, and the people actually redeeming points.

Jerzy Biernacki

Article

Paula Chellew on Hyper-Personalization & AI | Loyalty Personality Quiz

Hyper-personalization or rock-solid reliability: which one actually keeps a loyalty program alive? Paula Chellew, IT Solution Manager at Copa Airlines, spends her days keeping an airline's systems running, so she has a view.

Article

AI Loyalty Without the Friction: How AI Unbundles the Enterprise Platform

Why the most capable loyalty platforms are being called “heavy” and how AI settles the argument for good.

All Blog Posts

Latest Loyalty Strategy AI in Loyalty Data & Personalization Loyalty Technology Trends & Research Expert Voices

12 articles, page 16 of 35

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Trusted by the world’s leading corporations & recognized by experts:

Smiling man at reception desk receiving card from a woman in a modern office setting with plants.

April 17, 20249 minutes

How Does AI Hyper-Personalization Improve the Customer Experience?

Discover how hyper-personalization uses artificial intelligence and real-time data to deliver unique customer experiences. Read the article to learn more about this innovative approach to marketing.

April 9, 20242 minutes

Stop Selling Products. Start Providing Experiences Your Customers Want [Video]

Modern retail transcends mere transactions; it's about crafting unforgettable experiences for your customers. But how can you empower them to navigate life's significant milestones?

MAIA AI Assistant interface displaying user ID, text field, and information about loyalty programs.

April 3, 20246 minutes

Your AI Chatbot Ally for Enhancing Customer Loyalty: Meet MAIA

AI assistants represent the future of customer service, particularly within loyalty programs where innovation isn’t merely a buzzword but a driving force. Comarch is a leader in embracing new trends, integrating language models into chat interfaces, and entering a new era of user assistance.

Woman in a light coat smiling while holding a potted plant among green foliage in a greenhouse.

March 27, 202411 minutes

Using Emotional Intelligence to Improve Customer Service and Loyalty

Quality products and services are critical to business. However, customers expect more than that. How does emotional intelligence help you meet their expectations and build lasting relationships?

Young woman in a teal blazer using a smartphone while seated by an airplane window.

March 26, 20247 minutes

7-Step Guide to Get Your Airline Loyalty Program Flying High

Building customer loyalty in the airline industry is full of challenges. Stay on top of them with our expert insights.

Gas station attendant in red uniform smiling while holding a fuel nozzle in front of a gasoline pump.

March 15, 20241 minute

What Drives Customer Loyalty in Fuel Retail? [Video]

Discover solutions that fuel customer loyalty in the gas stations sphere. Watch our video about the top features of loyalty programs in fuel retail.

Smiling man holding a credit card and smartphone while sitting on a green couch with a plant nearby.

February 28, 20247 minutes

Beyond Transactions: Emotional Loyalty and Sustainable Brand Relationships

Customers want sustainability – both in products and relationships with brands. Here is how to offer both and truly connect through shared values.

What is Personalization

January 25, 202410 minutes

What is Personalization and How to Use It to Boost Loyalty?

The term “personalization” is constantly used in the marketing world, but what does it really mean for customer experience? Let's explore what marketing personalization is, as well as some examples of how you can use it to drive loyalty.

January 12, 20242 minutes

Going Beyond Loyalty – Comarch & Virgin Active’s Project at “Let’s Talk Loyalty”

Can brand loyalty actually change lives for the better? Virgin Active’s CEO, Dean Kowarski, talks about how a rewards program can encourage people to be healthier. The insights he shares during the podcast are a real masterclass on customer loyalty.

Top Customer Loyalty Trends 2024

January 11, 202412 minutes

Top 15 Customer Loyalty Trends to Follow in 2024

From the end of the third-party cookies to further AI advancements, 2024 is definitely shaping up to be an exciting and challenging year. Prepare yourself for the upcoming changes with our list of the most important trends to emerge in loyalty marketing.

January 5, 20242 minutes

“Let’s Talk Loyalty” Takes On Comarch & Vietnam Airlines’ Loyalty Program

The latest installment of Paula Thomas’ “Let’s Talk Loyalty” takes a closer look at the Comarch-powered Lotusmiles program – Vietnam Airlines’ frequent flyer initiative.

December 29, 20232 minutes

Customer Loyalty in Telecommunication – Globe Rewards at “Let’s Talk Loyalty”

What does it take to engage over 50 million subscribers in the telecommunications network? This is what Paula Thomas deciphers in the new episode of her ultra-popular show.

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