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Industries
Airlines & TransportationMiles and perks that make your airline or airport the obvious first choice.
RetailGive shoppers a reason to come back and fill a bigger basket when they do.
Financial ServicesGrow share of wallet with card-linked rewards built for strict compliance.
TelecommunicationsSpot churn early and keep subscribers before the contract runs out.
Fuel RetailTurn a fill-up into a store visit with offers that land at the pump.
More IndustriesDifferent business, same goal: customers who choose you again and again.
Platform
START HERE
Platform OverviewAI that spots who’s about to leave long before they go and gives them a reason to stay. Start simple and keep growing.
WHAT’S INSIDE
AI Loyalty
Loyalty Management
Customer Engagement
Digital Touchpoints
Data Analytics
Gamification
Mobile App
Commerce & Payments
Trust & Architecture
Security & Data Privacy
Scalability & Architecture
API & Integrations
Services
Loyalty Strategy & AdvisoryHelp with the big calls before launch, after it, and when it’s time to rethink.
Loyalty OpsGet expert support with implementation, integrations, migration, and technical delivery.
Loyalty InsightsDefine the right program structure, mechanics, journeys, and business model.
Loyalty Enablement AcademyTraining that turns your team into certified power users, new hires included.
NOW LIVE
Azerbaijan Airlines runs its loyalty program like a fintech
Read how AZAL Miles moved to revenue-based earning and miles that pay for life on the ground.
Loyalty Lab
Guides & ReportsNumbers and frameworks to back your next loyalty pitch to the board.
Success StoriesSee what worked for brands like yours before you try it on your own program.
Blog & InsightsTakes on loyalty, AI, and engagement from people who build programs every day.
Events & WebinarsAsk your questions live and hear how other teams solved the same problems.
FRESH RESEARCH
Loyalty as a Growth Engine in the AI Era
Download the report to see where AI earns its keep in your loyalty program.
Company
Why Comarch Loyalty?15 billion annual transactions later, we’ve seen what makes customers come back.
Partner ProgramBring loyalty to your clients and grow your business alongside ours.
ContactOne call about your goals and a straight answer on whether we’re the right fit.
NewsroomCatch up on what we’ve launched, won, and announced lately.
LOYALTY INSIGHTS
Get the loyalty wins worth copying every month
Join Loyalty Insights for client results and expert takes, one email a month.

Industries

Airlines & Transportation
Financial Services
Fuel Retail
Retail
Telecommunications
More Industries

Services

Loyalty Strategy & Advisory
Loyalty Ops
Loyalty Insights
Loyalty Enablement Academy

Platform

Platform Overview
AI Loyalty
Loyalty Management
Customer Engagement
Digital Touchpoints
Data Analytics
Gamification
Mobile App
Commerce & Payments
API & Integrations

Loyalty Lab

Guides & Reports
Success Stories
Blog & Insights
Events & Webinars

Company

Why Comarch Loyalty
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Contact
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Blog & Insights

Article

How LLMs are redefining customer loyalty

Large language models change how people work with the platform itself. Jerzy Biernacki, Comarch Loyalty's Chief AI Officer, puts it simply: the payoff isn't faster math. It's a different relationship between brands, marketers, and the people actually redeeming points.

Jerzy Biernacki

Article

Paula Chellew on Hyper-Personalization & AI | Loyalty Personality Quiz

Hyper-personalization or rock-solid reliability: which one actually keeps a loyalty program alive? Paula Chellew, IT Solution Manager at Copa Airlines, spends her days keeping an airline's systems running, so she has a view.

Article

AI Loyalty Without the Friction: How AI Unbundles the Enterprise Platform

Why the most capable loyalty platforms are being called “heavy” and how AI settles the argument for good.

All Blog Posts

Latest Loyalty Strategy AI in Loyalty Data & Personalization Loyalty Technology Trends & Research Expert Voices

12 articles, page 19 of 35

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Trusted by the world’s leading corporations & recognized by experts:

What is Customer Loyalty? [Your Ultimate Guide to Success in 2023]

September 7, 202318 minutes

What is Customer Loyalty? Your Ultimate Guide to Success

The meaning of customer loyalty is changing in 2024. Don't get left behind - learn how to create innovative loyalty programs and customer loyalty management strategies to stay ahead of the curve.

Woman sitting on a couch, unpacking a cardboard box while looking at her smartphone.

September 6, 20238 minutes

Creating Customer Service in a Digital Realm: E-Commerce Loyalty Solutions

In the fast-paced world of eCommerce, customer service plays a pivotal role in building brand loyalty and driving business success.

Best Grocery Loyalty Programs

August 31, 202312 minutes

Top 10 Best Grocery Loyalty Programs: Supermarket Retention Strategies for Retailers

Grocery and supermarket loyalty programs are among the most effective ways to increase retention, repeat purchases, and customer lifetime value.

Magdalena Pudełko, Loyalty & Omnichannel Solutions Manager at Comarch, on a blue background

August 23, 20233 minutes

Interview: Your sustainability efforts are supported by loyalty programs

Magda Pudełko's interview for Dagens Handel about sustainability.

August 22, 20232 minutes

[Video] Build Immersive Loyalty Programs in the Grocery Sector

Building loyalty in a grocery marketplace should be fairly easy, right? After all, everybody needs basic products. Yet, many stores find themselves at odds with attracting large – and most importantly – loyal crowds. What’s missing?

August 4, 20231 minute

[Video] How AI Technology Empowers Customer Loyalty in Retail

Customer loyalty isn’t something that happens overnight. The companies that have mastered it are those in possession of the right tools.

July 20, 20234 minutes

How to Overcome Challenges of Data Privacy in Loyalty Programs

Find out how to turn your data protection measures into a business advantage that builds customer’s trust.

Types of Loyalty Programs

July 19, 202311 minutes

Level Up: Discover the 10 Different Types of Loyalty Programs

Welcome to the dynamic realm of customer loyalty programs, where businesses and customers embark on a buyer’s journey filled with rewards, perks, and engaging experiences.

How to boost your business with best Omnichannel Loyalty Strategies?

July 17, 20239 minutes

Omnichannel Loyalty Strategies: 8 Benefits and Best Practices

Nowadays, maintaining customer loyalty and engagement is one of the most important factors that give you a competitive advantage.. However, the traditional approach to customer loyalty is no longer sufficient enough to stay on the top.

The #1 Guide to Loyalty Programs for Convenience Stores

July 17, 202311 minutes

Your Guide to Loyalty Programs for Convenience Stores

Unlike traditional retailers, convenience stores are pit stops for shoppers. They serve as an on-the-go destination for everyday goods such as snacks, drinks, and fuel. Nearly all c-stores have loyalty programs, but are they living up to the name?

webinar follow up

July 12, 20235 minutes

Your Checklist for Creating Moments of Magic in Retail

Loyalty in the retail arena is a living entity. It’s something that will continue to grow, evolve, and change. As new technologies emerge and novel social trends permeate the zeitgeist – there’s no telling what tomorrow holds.

June 29, 20232 minutes

[Video] How to Boost Customer Engagement in Fashion?

Fashion retail is one of the most competitive industries out there. With new brands and trends emerging at every corner, keeping customers interested is more challenging than ever.

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