
Innovative Ideas Driving Banking Loyalty in South Africa
What do bank loyalty programs look like in South Africa? How important is understanding the laws of loyalty psychology and behavioral economics for the success of such programs?
How LLMs are redefining customer loyalty
Large language models change how people work with the platform itself. Jerzy Biernacki, Comarch Loyalty's Chief AI Officer, puts it simply: the payoff isn't faster math. It's a different relationship between brands, marketers, and the people actually redeeming points.

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