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How LLMs are redefining customer loyalty

Large language models change how people work with the platform itself. Jerzy Biernacki, Comarch Loyalty's Chief AI Officer, puts it simply: the payoff isn't faster math. It's a different relationship between brands, marketers, and the people actually redeeming points.

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Gathering customer data

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Is There A Way To Prevent Customer Churn During the Coronavirus Pandemic? There is. Think Loyalty Programs.

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