
Walmart Mexico: Loyalty Through Trust, Not Points
In today’s episode, Bridget Blaise-Shamai sits down with Mariana Fonseca Medina to explore how Walmart Mexico & Central America is redefining customer loyalty in retail.
How LLMs are redefining customer loyalty
Large language models change how people work with the platform itself. Jerzy Biernacki, Comarch Loyalty's Chief AI Officer, puts it simply: the payoff isn't faster math. It's a different relationship between brands, marketers, and the people actually redeeming points.

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